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Gold Gerstein Group
856-727-0100 Moorestown Office
856-770-1400 Voorhees Office
www.g3cpa.com
info@g3cpa.com
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Here Is Why You Need a Business Budget

When launching your business, creating a budget can fall by the wayside. And if your business is operating with a solid profit, it might not seem important to create a budget.

But budgeting, while perhaps your least favorite part of running a business, is a necessity because it helps you prepare for the future.

Think you don't need to prepare for the future? Think again.

Let's say you have had a few bad months. Maybe you took some losses on customer returns (they all want Amazon-level service these days, don't they?). In this case, your budget can help you prepare by minimizing expenses where possible.

On the other hand, let's say you've had a few good months. That video you posted to TikTok of your toddler dabbing in the warehouse went viral and is bringing in droves of customers.

But how much extra can you afford to spend? In this case, your budget can help you determine if you can take a little more risk, perhaps by investing in higher-quality inventory to satisfy those picky customers.

In other words, you don't need a crystal ball to run a business, but in all seasons, good and bad, you need to be able to make an educated guess about the future of your business's finances and then use that information to make wise financial decisions for the months and years ahead.

Doing so takes some of the guesswork out of planning and ensures everything runs smoothly over the long term.

How to Win Big in Today's Economy

The altered economic landscape presents innovative and nimble businesses with opportunities to thrive. Find out how by requesting my free report "How to Win Big in Today’s Economy."

Just reply to this email and I'll send it right out to you.

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An Introduction to the Art of Failing Forward

The crushing feeling of failure is something most of us will go through at some point in our lives.

It happens, and it's an unavoidable part of life, but accepting that reality does not mean we have to be held back by our failures.

The age-old concept of learning from our mistakes is critical to future success and can be best described as the art of "failing forward," turning what could have been deemed as a negative situation into an opportunity to make change and enact positivity.

Rather than attempting to move on by simply pretending your failure didn't happen, it's far better to embrace it in your quest to move forward.

Ignoring it means you are not addressing the reasons behind the mistakes you made and leaves you open to repeating them in the future.

While it may be painful to revisit them, being able to deconstruct them will ensure you're better prepared when a similar situation rears its head in the future.

Facilitating a mindset of growth in which failing is okay can help create belief and confidence to attack difficult situations in the future.

Accepting and even encouraging failure as part of your process will help you expand your mind to be able to tackle greater problems with inventiveness as you move forward.

An Olympic gymnast can only perfect their somersaults by trying and failing until they've learned how to successfully navigate each move!

Lastly, allowing room for failure gives you the freedom to experiment and get creative.

Ideas and concepts you try might not always yield success, but allowing that space to try new things without pressure will help you land on new solutions that you might not have considered previously.

Worth Reading
25 Travel Apps That'll Help You Save Money
By Erica Lamberg
Oprah Daily
With travel tentatively back on the menu for many, after so much time away, it seems overwhelming knowing where to begin when booking your next vacation. Erica Lamberg at Oprah Daily has curated a helpful list of apps that'll help you keep your costs down and streamline the process for many aspects of booking your trip. From finding the cheapest flights to neatly organizing your itinerary, these are must-haves for your next escape.
Read More
30 Skills to Learn Online That Are Lucrative, Fun and Life-changing
Ordinary and Happy Blog
If you're at a loose end trying to fill your spare time, learning a new skill is something many of us turn to. But one of the hardest decisions is where to begin, bearing in mind how much of your time you'll be giving up in the process. Ordinary and Happy has put together a list of ideas to help you take that first step, with a range of options from potentially lucrative ones to others that are purely fun.
Read More
When Was the Last Time You Cleaned up Your Website?

Once you have a website, that's it, right? You can just leave it alone and it will do all the work for you, correct? Sorry, that's not quite how it works. Websites need updating regularly, whether that's new information about the company, a content-generating blog or some SEO upheaval. Below are some tips for revamping your online presence.

Check bad links
Something tedious we can all forget to do, make sure you're regularly checking that all your pages are live. Bad links can put a damper on your search score, so keep them fresh and 404 free.

Delete out-of-date posts
If your website has a blog or a space for changing content, make sure you go through it once a month and delete posts that have out-of-date promotions or aren't doing anything for your Google rating. Evergreen query-based posts will always help, but anything outside of that should probably go.

Keep your information fresh
Maybe you moved offices a little while ago and forgot to update your contact information. Perhaps a member of staff got a promotion and their title needs updating. It could even be that you have changed what services you offer. Keeping up to date with these small things keeps you looking professional and ahead of your game.

Simplify
We have a tendency to overload our websites. You probably don't need 10 pages to describe that one service. Keep it streamlined and clean looking, and your clients will come to you for information.

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Links You Can Use - Foundations
Got that million-dollar idea but unsure where to take it? Here are some links you can use now to help you start a business.
How to Write a Vision Statement for Your Business

To start something good, you need vision. To start a good business, you need a vision statement. Here's how to write one.

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10 Tips to Build a Strong Foundation for your New Business

Not sure what other steps to take? Here are 10 tips to get started with a good business foundation.

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Essential guide to writing a business plan

Next up, you're probably going to need funding, which means you need a business plan. Here's how to write one.

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10 Important Tips for Brand Building

It's not just a business you're creating, it's a whole brand. Make sure you know who you are and what you want with these branding tips.

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Understanding Fixed versus Variable Costs

Budgeting may be your least favorite part of running a business. You probably don't even enjoy it in your personal life.

But successful small business owners know that creating and maintaining a business budget is critical to success. And one step in creating a budget is understanding your fixed versus variable costs.

Fixed costs are any costs that are necessary for the operation of your business. They tend to recur, be it daily, weekly, monthly or even yearly.

Examples of fixed costs include rent, equipment, supplies, debt repayment, payroll, depreciation of assets, taxes and insurance. But all small businesses are unique, and yours will likely have different fixed costs than these.

So take some time to review your operations and take stock of all the fixed costs your business incurs.

Variable costs, meanwhile, are those that change depending on how much you use the service. Many of these are necessary for your business to stay in operation, like utilities. Some other examples of variable costs are your own salary, professional development and marketing.

Variable costs also include discretionary expenses that aren't necessary for the functioning of your business but are nice to have, such as education or a cosmetic office renovation (no one wants to work in a dump, but it may not matter if clients don't visit your offices, making these renovations discretionary).

Why does taking stock of fixed and variable costs matter? During leaner months, you'll need to lower your business's expenses, but fixed costs are, as they are labeled, fixed. So you'll need to filter them out and focus on cutting variable costs.

During better months when you have a little extra income, you can increase your spending on variable expenses. If you find yourself in need of renovations, as in the example above, you could even afford to make your office less of a dump.

That said, it's always a good idea to put some of an unexpected windfall into an emergency fund. Why? Beyond fixed and variable costs, you should account for unexpected expenses, which are one-time costs that tend to arise at the most inconvenient of times.

For example, you're driving to the biggest investor presentation of your career or you're pitching your product or service to a Fortune 500 prospect, and your car stalls.

You have to take an Uber to the meeting 200 miles away (and we all know how expensive Ubers have become), fly home (at the last minute, no less, boosting the cost) and get your car fixed. It costs thousands of dollars.

These unexpected costs always seem to arise when you are least expecting them and least prepared for them, usually when your budget is extra tight. But you can head off unexpected costs when budgeting for your business by making sure you have some extra cash.

Perhaps you've heard the maxim: if you budget for an emergency, the emergency never arises, but if it does, you've budgeted for it, so it's not really an emergency. That's some circular logic, but it holds true.

This newsletter and any information contained herein are intended for general informational purposes only and should not be construed as legal, financial or medical advice. The publisher takes great efforts to ensure the accuracy of information contained in this newsletter. However, we will not be responsible at any time for any errors or omissions or any damages, howsoever caused, that result from its use. Seek competent professional advice and/or legal counsel with respect to any matter discussed or published in this newsletter.
                                                                 

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